NBA PARIS 2023

WiLSON BASKETBALL - SOCIAL/EVENT/ACTIVATION/OOH

For the 2023 edition of the NBA Paris Game, Wilson wanted to make its presence known. Having recently regained the status of Official Basketball of the NBA, it was time to stake our claim as global keepers of the game in a way that only Wilson could.

The NBA Paris Game was a chance for us to grow our name overseas and welcome new ballers into the Wilson family.

The project came with an insight: Europe knows Wilson as a tennis brand. How do you leverage that familiarity to tell a headline-grabbing basketball story?

You host the first-ever game of hoops on the iconic red clay of Roland-Garros. From R-G to NBA arenas to local parks, Every Court Is Home Court with Wilson.