WILSON AIRLESS PROTOTYPE
WILSON BASKETBALL - PROTOTYPE NAMING / REVEAL / PR
After 5+ years of development behind closed doors, the world’s first 3D-printed polymer lattice basketball was ready for public eyes. The project was an unusual one for Wilson–something closer to concept car than shelf-ready product.
SATURDAY NIGHT FEVER
The Wilson Airless Prototype was unveiled during the 2023 AT&T Slam Dunk Contest, garnering national attention in a moment where Wilson is normally a footnote. This debut put the ball and the brand in the spotlight in the presence of the high-profile hoopers and celebs sitting courtside. After the dust had settled, the Airless Prototype was a lightning rod for conversation throughout the remainder of NBA All-Star Weekend and into future Wilson Basketball activations.