CLEAN UPGRADED

P&G Professional - tv/radio/DIGITAL/EMAIL

With COVID-19 in full swing, P&G had to prove to restauranteurs their products were superior (and worth the premium price tag.)

How? Demonstrate that there’s a level above clean–Clean Upgraded. An unprecedented media approach–TV and radio speaking directly to operators and their back-of-house staff–accomplished two things. It showed P&G understands the real stressors they face, while showing patrons that restaurants using P&G Professional products are dedicated to a totally different level of clean